Jamaica Tourist Board
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica's national tourism agency based in the capital city of Kingston. The JTB is a public company governed by a Board of Directors, appointed by the Minister of Tourism. The Director of Tourism, also appointed by the Minister, is the administrative head of the organization and is responsible for the day-to-day activities of the JTB.
Feel The Rhythm Of Jamaica, the beat, the pulse of life! From each morning’s glorious sunrise until the sea swallows the sun at night, Jamaica presents a magnificent palette of experiences, a kaleidoscope of colors and sounds that make our island the most precious jewel in the Caribbean. We are a land of unique culture, engaging activities, breathtaking landscapes, and a warm, welcoming people.
The beat of reggae. The searing smell of jerk over the fire. The swizzle of rum in your glass. No place on earth provides the range of attractions and the cultural diversity that can be found here. No place on earth feels like it. No place on earth shines like it. Jamaica, the home of rhythm and sway.
The JTB is responsible for the worldwide tourism marketing and promotion for Jamaica. Its mandate has been to promote Jamaica as a preferred travel destination; identify new and emerging consumer groups; cultivate new relationships with travel partners and disseminate timely and useful marketing information to its offices and travel partners worldwide. The Jamaica Tourist Board is the most preferred point of contact for persons travelling to Jamaica. The organization markets the uniqueness and diversity of destination JAMAICA through creative programs and advertisements worldwide. Throughout the years, the JTB has been recognized for its exceptional leadership and outstanding service with accolades from industry and trade partners both regionally and internationally.
JTB offices are located in Kingston, Montego Bay, Miami, Toronto and London. Representative offices are located in Berlin (Germany), Barcelona (Spain), Rome (Italy), Amsterdam (The Netherlands) and Tokyo (Japan).
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